Friday, September 14, 2007

A Crime of Fashionable Proportions

Reebok Messes Up Yet Another League's Jerseys


If there were a fashion police, Reebok's designers would be doing 99 years hard labour. After messing up the jerseys in both the NFL and CFL, Reebok set their sights on a new victim: The National Hockey League.

Like in the NFL and CFL, the new NHL jerseys aren't all bad, but few are improved from the previous product. And many are noticeably worse. Some teams chose designs that changed nothing, except that the new jerseys all fit differently. Some went for radical departures. And while fans of some teams try in desperation to convince themselves that their team's jersey looks sharp, the honest fan is left to wonder if the folks at Reebok need a new optical plan.

Highlights and lowlights:

New Jersey = Old jersey. Basically the Devils jersey is the same as before. Why fix what isn't broken?
Montreal = Montreal believes in tradition. The jerseys look the same as they have for the last 80 years or so, give or take a decade.
Boston = see Montreal.
Washington = Classic jersey concept returns. one of the few that is improved.

Vancouver = Yikes! I guess we'll all know who is playing when VANCOUVER is in town.
San Jose = I wonder if the 90's St. Louis Blues will sue.
Edmonton = One of the nicest jerseys in the league ruined. Half circles around the arms? Is this a joke?
Calgary = Not a bad jersey, except the tacky shoulder patches that stand out poorly. Oiler fans are laughing that there is now blue on the Flames jersey.
Dallas = You'll be sure that you landed in the correct city when playing in DALLAS!


I guess I could go on and on. Perhaps I should be happy that none of the teams look like they're wearing bibs like the Calgary Stampeders, or have the awful colour of seasickness like the Edmonton Eskimos' third jersey.

You have to look at the bright side, right? Right? Meh...just call the fashion police and get this over with.

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home